Snippet of the set up of my MA show.

Side view of publication.

Above view of publication.

Preview of postcards used for the MA Show.

'Black Dog' is a proposed campaign to raise awareness, inform and educate members of the public on how dogs can benefit and improve mental health. The metaphor is a sign of depression, a bleakness or darkness as stated by Sir Winston Churchill’s about his mental health as he suffered from the manic-depressive disorder. My work explores images of the 'Black Dog' to convey positivity and happiness throws a controversial light on the negativity that the black dog represents metaphorically, expressing the joy and full-heartedness dogs bring to their owners and people through their behaviours.
'Black Dog' will not tilt away from the seriousness of mental health conditions, however, will endeavour to positively address how mental health is important for people’s welfare and can benefit from interactions with animals, specifically dogs. Dogs are being chosen as they are a common form of pet (by popularity), scientific evidence suggests that they improve mental health within humans, and by their natural behaviour. I would like to see the proposed campaign become live with mental health and dog charities throughout the United Kingdom.
My dissertation titled, ‘What kinds of graphic design successfully signify happiness?’.
Click the button below to see the 'Black Dog' campaign's progress.
Copyright © 2018 (‘Black Dog’) Virginia E Hussey.

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